September 29, 2023

These days, everyone seems to be a creator, geared up with a pro-level digicam within the type of their smartphone and the means to add content material for the world to see through social media. So how do the true execs stand out within the digital house? We just lately watched iconic photographer Rankin give his recommendation.

“5 years in the past, most individuals’s photos have been fairly s***,” Rankin mentioned. However a brand new regular is rising. Photos are getting extra subtle because of expertise and a extra performative society– by which individuals are used to changing into and creating content material. “Amateurs are professionalising, one TikTok at a time – it is a cultural land seize,” he asserted.